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2014 Jeep Cherokee musters 22 MPG city, 31 highway

Production and media drive delays included, there has been no lack of press surrounding the 2014 Jeep Cherokee. With the most recent delay reportedly due to powertrain calibrations, we've been waiting to see how the Cherokee's fuel economy looks against the highly competitive compact CUV segment. Thanks to the EPA, we now know the fuel economy figures for the newest member of the Jeep family.
Arguably, the Cherokee has the most modern powertrain in its class with an updated base engine, all-new V6 and all-new nine-speed automatic transmission, but its fuel economy figures are simply on par for the segment. Still nothing to scoff at, though. According to fueleconomy.gov, front-wheel-drive Cherokee models with the base four-cylinder mill will top out the lineup with 22 miles per gallon in the city and 31 mpg on the highway; opting for four-wheel drive with this engine drops the figures to 21 city and 28 highway. Get even crazier with the option list, and the new 3.2-liter Pentastar V6 will get you 19 mpg city and 28 mpg highway in two-wheel-drive form or 19 city and 27 highway for 4WD.
If you're wondering how that stacks up among compact CUVs, head on over to Automobile Magazine for a full fuel economy breakdown for the segment. The controversially styled crossover hits dealers this month, and we'll be driving it in just a couple of weeks.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Why Mopar won't release a factory lift kit for the new Jeep Cherokee

The Jeep Cherokee Dakar concept showed off at the 2014 Easter Jeep Safari made a lot of online friends, even the Cherokee naysayers assenting that there's a monster Jeep underneath the Cherokee's skin if you're willing to go in and get it. But after reading Road & Track's write-up of what went into creating the Dakar, particularly its lift, you'll understand why you'll probably never see the components for it in the Jeep Performance Parts catalog.
The concept's press release mentions a "prototype Jeep Performance Parts lift kit, and additional suspension modifications." The short-story explanation is that the front struts on the standard Cherokee weren't engineered to accept any amount of lift, so the long story begins with the phrase, "an entirely new suspension." Head over to RT to read the details, and don't be afraid to ogle the Cherokee Dakar gallery and another awesome Jeep fancy that won't likely crawl over the hurdles imposed by production reality.