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2014 Jeep Grand Cherokee pricing leaks out

With our deep dive and auto show coverage of the 2014 Jeep Grand Cherokee revealed at the Detroit Auto Show, we brought you as much information as Chrysler would allow us to, but one thing we're still left in the dark about was the pricing. It would seem that Jeep Garage might have the answer for that. The Jeep enthusiast forum claims to have gotten its hands on the ordering and pricing breakdown for the updated Grand Cherokee, and while a Jeep representative has yet to get back to us as to the validity of the site's claim, these preliminary numbers look pretty kosher to us.
In base form, the two-wheel-drive Laredo will reportedly start at $28,795, which is a $1,100 increase over the 2013 model year, and the new Grand Cherokee Summit trim level starts at $47,995 for 4x2 models and $50,995 for the 4x4. Waiting for the new diesel engine? The torquey new 3.0-liter oil-burner will be a $4,500 option on Limited, Overland and Summit 4x4 models, but 4x2 pricing (and availability) are not known. As for the range-topping Grand Cherokee SRT (no longer called the SRT8), this added performance could run you an extra $2,700 with a new starting price of $62,995. More importantly, loaded to the gills with all available options, the 2014 Grand Cherokee SRT will top out at around $72,400 - or around $6,000 more than a fully loaded 2013 GC SRT8.
We'll let you know if the gang over at Jeep get back to us with any confirmation, but until then, head over to Jeep Garage to see the pricing details it has listed.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.