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2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.

Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Kia recalls 2014 Cadenza over wheel fractures

Kia is officially recalling just over 3,100 2014 Cadenza sedans. While that might not seem like a lot of vehicles, the reason for the recall is particularly troubling - the optional 19-inch wheels on these cars are prone to cracking. Doubly troubling? Cold weather tends to make things worse, so if you drove your new Cadenza during this past Winter of Hell, you'll want to get on the horn with your local dealer.
The affected cars, all of which have 19-inch wheels, were built between February 1, 2013 and August 27, 2013. Kia is in the process of notifying owners, and should be completed by the end of the month. Based on the recall documents, it doesn't appear that there have been any injuries or crashes due to the wheel fractures.
Owners will need to report to dealers, where their cars will be fitted with replacement wheels, free of charge. Scroll down for the official bulletin from the National Highway Traffic Safety Administration.