Lamborghini Diablo on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Urraco ownership is traumatic but awesome

Gene Ondrusek and his 1975 Lamborghini Urraco have a relationship forged in heartache. He bought the car on a whim in 1987 and had barely driven it when the timing belt snapped thanks to a bad previous engine rebuild. With the interior already a wreck, Ondrusek set off on a restoration that would take years to get the Lamborghini back together.
All of that time arm-deep in the car's mechanicals has turned Ondrusek into a pretty persnickety owner. Passengers have to remove their shoes before getting in, and he has a mat to protect the carpet on the driver's side. However, despite his fastidious temperament, this Urraco isn't a garage queen and gets driven often.
Ondrusek doesn't exactly make the Urraco sound like an unmitigated joy behind the wheel, either. The seating position forces the driver to sit at an angle, and with no power brakes or power steering, the wedge-shaped coupe is not exactly easy to handle at low speeds. Still, all that time fixing the car has clearly created a strong bond behind man and machine, and we think the wedgy, underappreciated mid-Seventies Marcello Gandini design has held up well. Get a feel for both the car and the owner's connection by watching this latest video from Petrolicious.

1963 Lamborghini 350 GTV still looks fresh on Pebble's Concept Lawn

We already brought you a gallery of Lamborghini's latest rockstar, the Veneno, from it's vaunted spot on the lawns of The Quail here in Monterey. Apparently the Italian brand didn't want the Pebble Beach crowds to feel left out, so it brought the supercar along to the Concept Lawn here as well. Not to miss out on the classics action Lamborghini has matched the Veneno with the car that started everything for the company: the original 1963 350 GTV prototype.
With 50 years separating the Veneno from the debut of the hip 350 GTV at the Turin Motor Show, Lamborghini cheekily mentions that it has stuffed "100 years of innovation in half the time." We'll leave the judgments of historical significance in the capable hands of the Pebble judges, but will agree that the original Lamborghini still looks amazingly hot, decades after its reveal. Apparently the classic 350 GTV doesn't travel a whole lot either, so we're happy to have a chance to lay eyes on it here.