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Lamborghini Super Trofeo series will rent you a race car for $35k, all expenses included

Racing isn't cheap. The cars often command six-figure price sums, race teams don't work for free and then you have to get the car to races while feeding it an endless supply of tires. It's no surprise then that owning a race team is a multimillion-dollar affair, but Lamborghini and its North American Blancpain Super Trofeo series is a new way for licensed racers to get behind the wheel of a racecar for a much lower price.
As a part of the single-make series, Lamborghini will supply racers with everything you need for competition - including a race-spec Gallardo LP 570-4 Super Trofeo - as well as a trackside hospitality experience... all for a relatively affordable $35,000 per race weekend. Of course, not just anyone with a spare $35,000 can hop behind the wheel and hit the track. Lamborghini says that all drivers must have an FIA-accredited racing license for the International Motor Sport Association category with a "C" or "D" rating.
When it comes to the actual racing, there will be two 60-minute practice sessions, 40 minutes of qualifying and two 50-minute races, meaning that these cars might be the most expensive rental cars ever at $8,700 per hour. In its inaugural season, the Super Trofeo will run in conjunction with two Grand-Am races, two America Le Mans Series races, an IMSA race in Canada and finally an IndyCar race weekend in California.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Super Trofeo one-make racing series coming to America

Starting in June, racing fans in North America will have another way to get their fix. Lamborghini is bringing its Super Trofeo series to the US and Canada in a "long-term" deal that kicks off in a six-race season this year and should bring some extra excitement to the newly formed United SportCar Racing series in coming years.
The inaugural Lamborghini Super Trofeo North America race will be held at Mid-Ohio on June 15 and 16 with most of the rounds running alongside Grand-Am, International Motor Sport Association and American Le Mans Series races; the season finale will be held at the Indy Car event at Fontana, California on October 18 and 19. More importantly, the winners of each round will compete in a world final at a race in Italy against winner from the Super Trofeo races in Europe and Asia.
All competitors will be piloting specially prepared Gallardo LP 570-4 racecars featuring 570-horsepower V10 engines and paired with all-wheel drive. Scroll down for the Lamborghini press release, which gives the full six-race schedule.