2007 Lexus Gs350 Base Sedan 4-door 3.5l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2015 Lexus NX starts at $34,480*

Lexus has announced pricing for the 2015 NX crossover lineup, which goes on sale next month.
The NX 200t starts at $34,480, and the all-wheel-drive model adds a $1,400 premium to lift the sticker to $35,880 (*destination charges of $925 are not included in the prices). The 200t uses a 2.0-liter four-cylinder engine making 235 horsepower, and it's Lexus' first-ever gasoline-fed turbo.
The hybrid version, the 300h, starts at $39,720, and all-wheel drive tacks on $1,590 for a price of $41,310. The hybrid teams a 2.5-liter four-cylinder with an electric motor to generate 194 hp. Though power dips, Lexus anticipates this version will get a combined 33 miles per gallon with front-wheel drive when the EPA ratings are announced - a considerable leap when compared with the combined 24-mpg estimate for the turbo model.

Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.