1983 Lincoln Continental Mark Iv on 2040-cars

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Lincoln Navigator facelift only has to last until 2016 replacement

The Navigator is not only Lincoln's longest-serving nameplate - dating back to 1998 when the final Town Car was introduced - but it's also the oldest model still in the brand's portfolio. The current Navigator arrived on the market in 2007, and underwent a refresh just a few months ago for the 2015 model year. The updates were subtle, but if you're waiting for an all-new model, it's just a couple of years down the road.
According to Automotive News, Lincoln is already working on an all-new replacement for the current, long-serving Navigator, which will be revealed two years from now in the middle of 2016 as a 2017 model. At that point, we're expecting it could switch (alongside the Expedition) to the new aluminum architecture introduced on the Ford F-150, seeing as how the current model is based on the old F-150.
In the meantime, the refreshed Navigator ditches the big 5.4-liter Triton V8 in favor of a more economical 3.5-liter EcoBoost V6, and wages war in two wheelbase lengths against the V8-powered competition in the form of the Cadillac Escalade (and Escalade ESV), the Land Cruiser-based Lexus LX and the Infiniti QX80, which is based on the overseas Nissan Patrol.

Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.