1988 Lincoln Town Car Signature Series on 2040-cars
Waldwick, New Jersey, United States
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1988 Lincoln Town Car Signature Series. This a one owner car that I purchased 25 years ago from the dealer for the amount of $28,500. It has been very carefully maintained and still drives like a dream. It has 172,000 actual true miles on it, most of which are highway miles. It burns no oil nor does it have any oil leaks thus showing the immaculate care that I gave it over the past 1/4 century. The interior is in excellent condition and the seats are a very comfortable soft leather. It is fully loaded for its year and everything is in working condition. As my wife no longer drives and we have a new car we no longer use this car. Therefore, someone will get a wonderful classic car. The price is $2,300, just under 9% of what I bought it for. Please contact Alex at antaylor_antaylor@yahoo.com or 201-616-9258. Car is located in Waldwick, New Jersey.
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Lincoln Town Car for Sale
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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln
Sat, 26 Jul 2014
Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.
Submit Your Questions for Autoblog Podcast #403
Mon, 27 Oct 2014We're set to record Autoblog Podcast #403 this evening. Check out the topics below or drop us your questions and comments via the Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics For Autoblog Podcast Episode #403
Ford investing $5B in Lincoln
Why the 2015 Lincoln MKC is 'holding some powder'
Thu, 19 Jun 2014Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.