2005 Lotus Elise Turbocharged on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus reveals new LMP1 at Le Mans

Lotus is at Le Mans this week where it has unveiled its new LMP1. Only it's not racing at Le Mans. And it's not really a Lotus, either.
The prototype belongs to an independent German team that ran a Lotus chassis in the LMP2 category last year, but was granted license by the FIA and ACO to step up to the top-tier LMP1 category to dice it with the front-running hybrids from Audi, Porsche and Toyota this year. Unfortunately, the team - which licenses the Lotus name from the automaker, much as the F1 team does - faced some setbacks. Not the least of those delays resulted from a mid-stream switch in engine suppliers from the Audi-sourced, naturally aspirated V8 it was originally set to use to a new turbocharged V6 from Advanced Engine Research.
As a result it wasn't ready for the Silverstone race that kicked off this season's World Endurance Championship in April. Nor was it ready for the second round at Spa in May or not for the headline event this weekend at Le Mans, but it aims to be on the track at the next round in Austin.

Lotus Motorcycles C-01 now 'ready for the road'

When we first laid eyes on leaked images of the Lotus Motorcycles C-01, we wondered if its laid-back, sport cruiser shape was really appropriate for a motorcycle bearing any connection with Colin Chapman and the company's famous "add lightness" mantra. We've now seen official pictures of the bike in multiple color schemes, including classic black and gold, British racing green and even a variant that resembles Martini livery, and while we think it looks pretty cool, our opinion hasn't really changed.
Perhaps we shouldn't be surprised that the C-01 isn't an embodiment of the Lotus ethos, as the company that intends to build it isn't really Lotus at all, its builders - German racing firm Kodewa and tuner Holzer Group - merely having licensed the name of the British sportscar maker. It was designed by Daniel Simon, who once worked for Volkswagen and consulted for Bugatti and is the man credited with creating the reborn Tron Light Cycles. Still, looking past its questionable heritage, the C-01 looks pretty darn awesome, and there are some interesting bits that have us looking forward to the production version that's reportedly due within the next two months.
As expected, power comes in at 200 horsepower, courtesy of a modified version of KTM's 1,195-cc V-twin engine. The chassis is made up of steel, titanium and carbon fiber, with a seat height of about 28 inches. Its wheelbase, at about 65 inches, is a full 10 inches longer than a real street-legal superbike, and its front end is raked way out in front with a 19-inch wheel. Those dimensions mean we shouldn't expect much racetrack prowess, unless its rider is only planning on going in a straight line. Indeed, with a claimed dry weight of under 400 pounds, the Lotus Motorcycles C-01 ought to be mighty quick down the quarter mile.