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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus settles with ex-CEO Dany Bahar, avoids London High Court

Five years after it began, it appears the Dany Bahar tenure at Lotus is finally over. After former Lotus owner Proton brought in the ex-Ferrari and Red Bull marketing savant to run the company in 2009, everything had gone pear-shaped by 2012: Proton had been sold to Malaysian auto supplier DRB-Hicom, who suspended Bahar and then fired him for what it said were expense-account transgressions (although Bob Lutz reportedly said something different).
The separation led to the expected suit and countersuit, Lotus going after Bahar to get its money back, Bahar filing a $10.6-million suit againt Lotus for wrongful termination and potential bonus money. The case was set to go to trial next month but both parties have settled, the terms undisclosed, a DRB-Hicom statement saying only that "the parties involved in the legal suit have signed a Settlement Agreement and Release... and have agreed to withdraw their claims against each other."
Now that that bit of housecleaning is all cleared up, can new CEO Jean-Marc Gales please get our Esprit?

Lotus team out of Le Mans, full driver list published

We can scratch off one more car from the list for the 2014 24 Hours of Le Mans. The Lotus T129 LMP1 car has been dropped from the entry list of the 82nd running of the historic race, with organizers citing "a lack of preparation" as the reason. On a more positive note, the list of 168 drivers in 56 vehicles has been officially published for the June 14 race.
Like the Lotus team currently in Formula One, the Lotus T129 uses the iconic British brand's name and colors but is actually built by a separate company. It previously ran a Lola chassis in the LMP2-class (pictured above). The Le Mans organizers claim the car will likely be on display during the 24-hour race, but it won't make it's competition debut until the World Endurance Championship round at the Circuit of the Americas in September. The T129 is being replaced by an Oreca 03 chassis with Nissan power in the LMP2 class, entered by Millennium Racing.
The Lotus' retirement came as the teams had to send in the names of the three drivers nominated to race each car. This year there are racers from 26 countries with the most coming from France (39), Britain (29), the US (17) and Italy (15). The latest tally of entries breaks down to 9 LMP1s, 19 LMP2s, 9 LM GTE Pros, 18 LM GTE Ams and the Nissan ZEOD RC as the experimental Garage 56 entry.