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2014 Maserati Ghibli Diesel

It used to be easier to make sense of the auto industry. There were mainstream manufacturers, and there were niche sports car manufacturers. That was before Porsche starting selling more crossovers than it does sports cars, Lamborghini began preparing to go down the same road, and Ferrari introduced an all-wheel-drive hatchback. But long before the arrival of the Cayenne, the unveiling of the Urus and the advent of the FF, the storied marque that is Maserati was already bolstering its sports car offerings with four-door sedans.
In fact, it's now been half a century and six generations since the launch of the original Quattroporte. So the idea of a four-door Maserati shouldn't come as any surprise by now, but the vehicle you see here has the Modenese automaker breaking new ground in another way entirely. And it's not the size, either: although the new Ghibli is smaller than the current QP, it's roughly the same size as the aforementioned original - not to mention the Dodge Charger, a corporate stablemate which similarly revived a coupe nameplate for a four-door sedan. No, what makes this Ghibli 'special' is what resides under the hood, because the model you're looking at packs the very first diesel Maserati has ever offered in its hundred-year history.
Sacrilege, you say? Maybe, but as so-called performance brands have turned their attention to four-door sedans and crossovers, they've also begun to embrace diesel propulsion. In Europe these days, even Porsche, Jaguar, the BMW M division and Audi Quattro GmbH are burning the midnight oil. So while it may be new territory for Maserati, the Ghibli is far from the first high-end, performance-oriented diesel on the Old World's market. It's also a vital addition to the brand's portfolio, particularly in Europe where the advantageous price of diesel fuel over gasoline (and the smaller volumes of fuel a diesel engine typically consumes) makes offering a model so equipped vital to the Trident marque's ambitious growth plans. The question, then, is whether it delivers.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.