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Mazda3 officially unveiled

Mazda has officially pulled the sheets off of its 2014 Mazda3. The all-new compact boasts a wheelbase that's a full 2.4 inches longer than the outgoing model, yet the hatchback is a nearly two inches shorter from stem to stern. The machine is also lower and wider than before, which should give occupants plenty of space indoors. The driver gets treated to a new human-machine interface that features a new Active Driving Display for information like vehicle speed and navigation instructions conveniently in the line of sight. Likewise, the vehicle's infotainment system has received a complete rebuild.
Outside, the new Mazda3 makes full use of the company's KODO design language, and to our eyes, the result is one of the most attractive entries in the segment. Jump under the hood, and buyers can expect to find a Skyactiv-G 2.0-liter gasoline engine with 155 horsepower and 150 pound-feet of torque, though no fuel economy estimates are available. For those looking for a bit more thrust, Mazda also offers a 2.5-liter Skyactiv-G gasoline mill with 184 hp and 185 lb-ft of torque. So far there's no word on the diesel engine available to our friends in Europe.
Both engines can be mated to either a six-speed manual or a six-speed automatic and feature the automaker's i-ELOOP brake energy regeneration systems. The recaptured energy is stored in a capacitor and used to power the vehicle's various electrical systems.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.