2010 Mazda Cx-9 Touring Sport Utility 4-door 3.7l on 2040-cars

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2016 Mazda MX-5 Miata will rock 2.0L SkyActiv engine in US, 1.5L elsewhere

Let the speculation finally end - we know what will power the next-generation 2016 Mazda MX-5 Miata, and it's not turbocharged. The US model will get a SkyActiv 2.0-liter engine and six-speed manual, while models in the rest of the world have a 1.5-liter engine, confirming earlier rumors.
Unfortunately, Mazda isn't letting loose how much power either of these mills make just yet. For sake of comparison, the current SkyActiv 2.0 in the Mazda3 produces 155 horsepower and 150 pound-feet of torque, and the 1.5-liter in the UK (and elsewhere) has about 99 hp and 110 lb-ft of twist. However, the current Miata produces 167 hp and 140 lb-ft.
But fret not droptop fans. The company's brochure from the 2014 Paris Motor Show confirms, "all available drivetrains have been specially tuned for the all-new MX-5," which at least hints at the possibility of more performance. Also, even if the numbers remain untouched, the new Miata should feel even more sporting on the open road. That's because Mazda says the new model weighs in the neighborhood of 2,200 pounds; with that in mind, the 2016 car would boast around 14.19 pounds per horsepower versus 14.85 lb/hp in the present MX-5. Progress!

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.