1990 Mazda Miata Base Convertible 2-door 1.6l on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

2015 Mazda3 interior spied for the first time

In terms of exterior appearance, not much has changed from the last time we spotted the next-generation Mazda3 out testing. Oh, sure - we can see plenty of details that clearly show the new Kodo design influence (that front end reminds us a whole lot of the sleek new Mazda6), but these latest round of spy shots don't really show us anything we haven't seen before. Oh, wait, yes they do - the interior.
Feast your eyes on the Mazda3's insides, showing a vastly reworked interior that also takes cues from the automaker's most recently refreshed products. We can see that there's a simple, clean center stack with a slim row of heating and cooling functions, and up top there's a large, presumably touchscreen display, with redundant controls found just aft of the shifter.
We expect that the 2015 Mazda3 will debut at the Frankfurt Motor Show this September, packing both petrol and diesel engines. A sedan variant is also in the works, and should debut shortly after the hatchback.