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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Five automakers now being investigated by NHTSA for airbag woes

It appears that Toyota's renotification to owners of recalled vehicles from last year is just the tip of the iceberg for what could potentially be a much larger industry-wide recall. The National Highway Traffic Safety Administration is opening a preliminary evaluation investigation into roughly 1.1 million vehicles from Chrysler, Honda, Mazda, Nissan, Toyota and parts supplier Takata regarding faulty airbag inflators in several models.
NHTSA has received six reports - three directly, two from Takata and one from Toyota - of vehicles with ruptured airbag inflators from 2002-2006, which resulted in three injuries. So far, all six incidents have occurred in high humidity areas like Florida and Puerto Rico. According to Toyota's latest recall announcement, the inflators may have an improper propellant that could cause it to rupture in a crash and the bag to deploy abnormally.
This new investigation follows a previous recall from April 2013 of about 3.4 million vehicles worldwide for the airbag inflators from Takata. As Autoblog reported, Toyota jumpstarted the new situation when it found that the original list of serial numbers for the faulty part was incomplete and discovered more cars in need of replacement. Honda and Nissan told us that they were investigating whether further models would need called in again as well. Mazda told Autoblog: "Regarding the current Takata situation, we're working closely with NHTSA and investigating the situation, but nothing else to report at this time." Chrysler Group responded to us with the statement: "Chrysler Group engineers are conducting the appropriate analysis. The Company will cooperate fully with the National Highway Traffic Administration."

2014 Mazda6 gets up to 38 mpg, priced from $20,880*

The 2014 Mazda6 starts at $20,880 - *excluding a $795 destination fee - and will offer buyers up to 37 mpg highway in base form. That money will fetch buyers a 2.5-liter four-cylinder paired to a six-speed manual - a setup packing 184 horsepower and 185 pound-feet of torque. The Skyactiv powertrain is good, Mazda says, for 25 miles per gallon in the city and 37 mpg on the highway. Stepping up to the six-speed automatic gearbox will yield an additional 1 mpg in city and highway driving for up to 38 mpg highway. Despite offering more equipment, the base 2014 model carries a modest $155 price increase over its 2013 predecessor.
Available trims include i Sport starting at $22,495 and i Touring at $24,495 (*both excluding destination charges). The latter swaps the standard car's 17-inch wheels for 19-inch rollers and includes dual-zone automatic climate control and leatherette sport seats among other niceties. Buyers can snap up a tech package that includes TomTom navigation and an 11-speaker Bose Centerpoint sound system for $2,000. Keyless entry, rain-sensing wipers and the company's Smart City Brake Support are all part of that kit as well. Check out the full press release below for more information, and look for more details on the diesel-powered 2014 Mazda6 as we get closer to that vehicle's launch.