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Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.

Mazda spiders return, 42k Mazda6 sedans recalled for webby fuel tanks

It seems that Yellow Sac spiders really, really love Mazda. Three years after Mazda recalled 52,000 Mazda6 sedans over spider webs obstructing the evaporative canister vent lines of 2009 and 2010 Mazda6 models, another recall has been issued for 42,000 more of the models built between 2010 and 2012 and equipped with the 2.5-liter four-cylinder engine.
According to the automaker, there have been nine confirmed sightings of spiders in vent lines since the original recall. It seems that covers were applied at the factory to keep the arachnids from entering, but it hasn't quite exterminated the problem. A reflash of the ECU is required that "[changes] the logic behind how the car purges the charcoal canister during normal operation," says Jeremy Barnes, Director, Public Relations & Brand Experience at Mazda North American Operations.
So far, Mazda has not recorded any fires, accidents or injuries due to this tangled mess of webs. Recall notices will be mailed out to owners later this month. Scroll down below for the statement from Mazda, along with the official recall notice from the National Highway Traffic Safety Administration.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.