1994 Mazda Rx-7 Base Coupe 2-door 1.3l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.

Jay Leno celebrates Mazda Miata's 25th birthday

Ask a car enthusiast what the best driver's car on the road is, and the Mazda MX-5 Miata is very likely to come up rather quickly. Unjustly saddled with a reputation as a "chick's car," the Miata has been, over its three generations, one of the finest driving instruments ever built - it's light, agile and rear-wheel drive with direct, snappy steering, an engine that revels in being revved and a precise, smooth-shifting transmission. The fact that it's ridiculously affordable and reliable is simply a bonus.
It should come as no surprise then, that a car with these traits has endured for 25 years, a milestone reached only by some of the most famous nameplates in the auto industry - Corvette, Mustang, F-150, SL, M3 and so on. To celebrate its 25th anniversary, Jay Leno spent some time with the little roadster that could, while also chatting with two of the Mazda employees that were central to the MX-5's arrival on the world's automotive scene, Bob Hall and Tom Matano.
Take a look below for the latest video from Jay Leno's Garage on the excellent Mazda MX-5 Miata.