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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2016 Mazda MX-5 Miata a knight in white satin

We're not going to lie to you. The reason you're seeing the fourth-generation Mazda MX-5 Miata on these pages again is solely because this is the first time we're seeing the roadster displayed in a color other than the ruby shade it was first shown in. Okay, okay, so this is the first time the Miata is being displayed at a North American auto show other than SEMA, and we'd say that this is the first time Mazda is showing a US-spec model, but clearly this is a right-hand-drive car. Either way, there's still not much to it yet, especially since Mazda is still withholding power and performance figures.
As expected, the ND Miata, as it is already known among the cognoscenti, will receive a 2.0-liter Skyactiv four-cylinder and the buyer's choice of a six-speed manual or a six-speed automatic here in the US. The 1.5-liter model engine that had been linked to the car back in the rumormill stage will not make it to our showrooms.
Preliminary specifications still show the Miata measuring just 154.1 inches in length overall, with an increased track width to 68.1 inches and a low, low overall height of 49.0 inches. Despite the larger-displacement engine and its presumably heavier weight, Mazda is still claiming ideal 50:50 weight distribution and a weight loss of over 220 pounds versus today's NC generation. All of which sounds like the Miata has the right ingredients to make good on its promised Jinba Ittai ("rider and horse as one") driving experience.

Rumored Mazda CX-3 may not be for US

Mazda has used its Kodo design language to make some of the most attractive, affordable cars in the world right now, with the Mazda3, Mazda6 and CX-5 (pictured above), but it still lacks a crossover in the smaller class, which are becoming popular on the world market. It seems like a natural fit then, that the Japanese company would shrink its CUV design even smaller for a CX-3 to fill the gap. However, a rumor suggests that the compact might not make it to these shores.
The Mazda2-based crossover is due later this summer in Japan and is launching in Europe and emerging markets later, according to Automotive News citing a report in Japan's Nikkei newspaper. The little CUV would cost between 1.5 million yen and 2.0 million yen ($14,700-$19,500) in Japan and be available with diesel and petrol engine options. However, the report made no mention of selling it in North America. There is a glimmer of a chance for the CX-3 here. Mazda is upgrading its Mexican factory to 230,000 annual unit capacity by 2016, which gives it the room to add the new vehicle.
While the midsize CUVs are hugely popular in the US, compacts like the Buick Encore are still a small portion of things. If Mazda could time the CX-3's launch right here, it could take advantage of the lack of competition.