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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Boston bombers were tracked using Mercedes mbrace [w/video]

We now know Tamerlan and Dzhokhar Tsarnaev, the two brothers said to be behind the Boston Marathon bombings, planned to head for New York City to detonate more improvised explosive devices. As it turns out, that plan was foiled by the quick thinking of one Mercedes-Benz owner, diligent police work and the Mercedes-Benz mbrace system. When the brothers carjacked a 26-year-old Chinese entrepreneur identified only as "Danny," they didn't realize his Mercedes-Benz M-Class was equipped with the mbrace system, which can call for help in the event of an accident or track the vehicle in the event of a theft.
According to reports, the Tsarnaev brothers held Danny hostage for nearly 90 minutes while they drove around Boston forming a plan until they had to stop for fuel. When one of the brothers went inside to pay, the other put his gun down for a moment. Danny took the opportunity to unlatch his seat belt, open the door and run to another nearby gas station, where he told the owner to call the police.
When police arrived, they used the mbrace system to track the SUV after receiving Danny's permission, and it wasn't long before a shootout between police and the brothers ensued. When it was over, the eldest brother lay dead in the street. For more on the story, view the video report available below.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.