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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Mercedes-Benz CLA45 AMG coming to the New York Auto Show

Mercedes-Benz showed off the CLA45 AMG at a private event on the eve of the Geneva Motor Show, but was determined not to let it be photographed. We can talk about it, though - after all, a teaser image was released to promote the new Sony game Drive Club. The CLA45 AMG will use the same powertrain as the A45 AMG, which means a 2.0-liter turbocharged four-cylinder with 360 horsepower and 332 pound-feet of torque. And that means a small four-door coupe sedan with the highest horsepower-per-liter in the segment. It will shift through the same seven-speed dual-clutch transmission, should also run out of speed at 155 miles per hour and have that three-stage stability control system.
As with its hatch sibling, the CLA is already so aggressive on the outside - and the parent company so anxious not to demolish the sedan's 0.22 coefficient of drag - that not much has been done to the cranked-up CLA. Even the rather thin tires on the standard only get a little less thin on the hotter variant. Inside will be the telltale AMG signs, with lots of red detailing and that flat-bottomed wheel among the giveaways. We'll know more later this month when the wraps come off at the New York International Auto Show.