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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Daimler employees can set email to auto-delete during vacation

The Internet has shrunk the world in terms of the way people communicate by making it possible to send an email from Oslo and have it show up in Cleveland almost immediately. But that instant contact has wrecked the work/life balance for many. They get home from a long day at the office, yet they can never fully put their feet up and relax because another hour or more of checking and replying to emails awaits. However, German automotive giant Daimler is putting an end to that churn, at least while its employees are on vacation.
About 100,000 Daimler employees in Germany are eligible to opt-in to a new program called Mail on Holiday, according to The Atlantic. When the workers go on vacation, they can switch it on, and the service auto-deletes all of their incoming email. "Our employees should relax on holiday and not read work-related emails," said Wilfried Porth, board member for human resources, to The Financial Times as cited by The Atlantic.
Mail on Holiday puts a thumb on the scale of work/life balance in favor of a little more free time. The system means that Daimler employees shouldn't even be tempted to check their email on vacation because there's nothing there - and it also avoids them coming back from a relaxing holiday only to find a mailbox packed full of hundreds of unread messages. These days, people are absolutely obsessed with their work, often to the detriment of their health, not to mention spending time with their families and friends. On one hand, Mail on Holiday sounds like the sort of vacation breakthrough we'd need to truly unplug and unwind, but on the other hand, it makes our skin crawl just thinking about the lack of communication. What's your perspective? Have your say in Comments.