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Paul di Resta returns to DTM with Mercedes

Some drivers manage to make the transition from one form of motor racing into another, and some run into trouble. Take Paul di Resta, for example. The promising young Scottish driver dominated Formula 3 racing in Europe in 2006, then moved over to Germany's hugely competitive DTM touring car series where he finished second in 2008, third in 2009 and first in 2010. But things didn't go as smoothly for Paul - cousin to retired Indy champion Dario Franchitti - when he moved in to Formula One with the Force India team.
In three years on the grid, he failed to score a single podium finish. Little surprise, then, that Force India opted not to renew his contract for this season. Left without a ride, di Resta is now going back to DTM with longtime supporter Mercedes-Benz, testing the new C-Class touring car today in Portugal. It's good news for Mercedes, which is celebrating 120 years in motor racing this season and, with 2005 champion Gary Paffett also on board, can now count two former champions on its DTM roster.
We wouldn't count Paul out of F1 for good, though. When he won the DTM title four years ago, he was also moonlighting as Force India's test driver, and we wouldn't be surprised to see him pull similar double-duty with the Mercedes F1 team (or another Benz-powered outfit) this year before spring-boarding back into grand prix racing in the future. At 27 years old, he may not have been the youngest driver on the grid this year, but he's still got a good few years ahead of him.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.