2008 Mercedes-benz S-class S63 Amg on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes-Benz introduces new heavy security M-Class Guard model

Mercedes-Benz has unveiled a new addition to the company's line of personal security vehicles. The M-Class Guard features bullet-proof side windows made with special laminated glazing and a polycarbonate inner layer to protect occupants from shards of glass. Mercedes says the M-Class Guard meets protection level VR4 according to the Bullet Resistant Vehicles 2009 standards, based on testing from the independent Ulm-based Ballistics Bureau, which means it can withstand .357 Magnum and .44 fire from multiple angles. It can also stand up to the DM51 hand grenade when equipped with optional floor armoring. Why skimp?
Buyers looking for protection from the world's literal slings and arrows can opt for the ML350 BlueTEC with its 258 horsepower 3.0-liter turbodiesel engine. With 457 pound-feet of torque, the oil-burner should have no trouble hustling the privileged class about. Of course, the ML500 offers a bit more punch courtesy of a 4.6-liter twin-turbo V8 with 408 horsepower and 442 pound-feet of torque. Prices start at 105,050 euros for the diesel and 118,650 euros for the V8. You can check out the full press release below for more information.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.