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Production Mini Rocketman still in the cards, but not without a partner

There's not really any way around it - the new Mini Hardtop isn't all that mini. Considering its supposed to be the smallest model in the brand's lineup, this is hardly desirable. It's good news, then, that rumors are cropping up of a smaller Mini, based on the well-received Rocketman Concept that debuted in 2011 at the Geneva Motor Show.
The report, which comes from our friends at AutoGuide, claims that a production Rocketman is still on the radar of Mini's product chief, Pat McKenna, despite being officially on hold. As Mckenna explained it to AG, "the only way it would happen would be if it was a partnership with another company."
See, the problem is that Mini's current UKL platform, which underpins the new Hardtop along with the future Mini range, is too large for the tiny Rocketman. And since developing new platforms isn't as easy as popping down to the shops for a gallon of milk (nor as cheap), it makes the need for an ally to split the costs a necessity. Success, so far, has been limited.

2015 Mini Cooper Hardtop officially revealed

There are occasions in life when something happens in the outside world and I think, "Damn. I wish Dad was here so we could talk about this."
In the past 13 years, that's happened every time Mini unveils a new model. And that's been quite often in the 12 years since the car was reintroduced - it has expanded to include seven different models, which is a testament to how quickly the updated Mini caught on. My Dad, who passed away in 1996, loved the brand. His first car was a Mini, and he'd race it in illegal rallies around the Irish countryside in his 20s, before he emigrated to the US and tried to (mostly) stay on the right side of the law.
Mini released photos and specs for the third-generation "original" hardtop car today. The company had to slap in the term "original" in there to differentiate it from the Convertible, longer-wheelbase Clubman, Countryman crossover, Paceman three-door crossover, Coupe and Roadster. Coming out with that many nameplates in 13 years is unprecedented growth for a company that's essentially brand-new in the US.

Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.