2008 Mini Cooper S on 2040-cars

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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Clubman Concept throws open all six of its doors for Geneva

Coming in just over 10 inches longer and 6.5 inches wider than the 2013 Mini Clubman, the new Mini Clubman Concept that you see above is set to debut at the Geneva Motor Show next week. Let's get the maximum mini jokes out of the way right off the bat... Done? Okay, moving along.
Adrian van Hooydonk, Head of BMW Group Design, says that this Clubman Concept "shows how the Mini Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive." And that extra interior space will be accessible through four real doors, eschewing the single-sided barn door approach of the current Clubman. Well, mostly - there's still the side-by-side barn door philosophy at the back instead of a more traditional upward-opening hatch. In fact, spy shots and early rumors pegged this more conventionally doored Mini as a new model selling under a new name, possibly Traveller. However, it appears that Mini will stick with the brand equity it has established with Clubman instead.
As you can see in the small image gallery above, the Clubman Concept is instantly recognizable as a Mini, though a somewhat more refined overall package than past efforts. The front headlamps still have a bit of a surprised look to them, but we think this concept's overall fascia, and its unique bright finishes, might be more successful than the latest Cooper's. At the rear, there are a set of rather large taillights dominating the view, and we note that the prevalence of air intakes and scoops at parent BMW have moved on down to the Mini line. We'll have to reserve final judgment until we see the Clubman Concept in person.