Mini Cooper Goodwood Limited Edition 1 Of 1000 - Florida Car on 2040-cars

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Mini stretches out with new Hardtop 4 door [w/video] [UPDATE]

UPDATE: Information on US availability, specification and nomenclature added to the updated text below.
Few automakers have managed to spin off as many variants of essentially one vehicle as Mini has. The second generation produced even more versions than the first, and now that the third generation is upon us, the process is starting all over again. The jury may still be out on whether parent company BMW will roll out as many body-styles of this latest Mini as it did with the last, but here's our first indication.
Following the introduction of the new three-door Mini hatchback at the LA Auto Show, the Anglo-Saxon marque has introduced a new five-door model. Or four-door, depending on which Mini office you're speaking to: while this new model - an addition to the lineup and not a direct replacement for anything previously offered - is called the Mini 5 door by the factory, here in the US it's called the Mini Hardtop 4 door. Whatever you call it, though, this new Mini is essentially the same as the three-door model (or two-door model with a tailgate), only with - you guessed it - two extra doors. The new Clubman will be a separate model altogether.

Mini Superleggera Vision is the all-electric roadster Mini needs to make

It could be argued that Mini has not built a pretty car since the R53, the first of the reborn Minis, was put out to pasture at the end of 2006. I've owned two R53s, so yes, I'm horribly biased. The styling situation in Oxford hasn't improved much for 2014, either, as the bigger, more frightened-looking Mini begins to arrive in dealerships, boasting a very un-Mini-like front overhang. This, though, this works.
It's called the Superleggera Vision, and straight away, we should point out that it's not designed by Mini. It's a product of Touring Superleggera, whose other creations include the stunning Disco Volante. It's a darn nice piece of design, and we're especially fond of its tiny, Jaguar D-type-like rear fin. It's also perfectly designed for it's debut location - the Concours d'Elegance at Italy's Villa d'Este.
Despite being a Mini, the Superleggera still boasts a traditional roadster layout, with a long hood and a shorter rear deck. The front end boasts a pair of traditionally styled Mini headlamps, which sit above a version of the new Cooper's gaping grille. The profile is brightened by a pair of character lines, the most noticeable of which runs from ahead and over the front wheel wells toward the back of the diminutive droptop. Of course, we can't not mention that amazing fin. It should be fitted to every Mini Roadster posthaste. The rear of the car, meanwhile, almost reminds us of an old Aston Martin Vanquish, thanks to the shape of its taillights and their rounded rectangular enclosure. And yes, those are union jacks inside the taillights. God save the queen.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.