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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini deletes center rail in Countryman, Paceman

When Mini first introduced the Countryman, it only came as a four-seater, with a center rail between the two seats that could house things like cup holders and could be slid back and forth. Buyers could even opt for a full-length center rail that ran from just aft of the gear shifter all the way back between the rear seats, like we did in our long-term 2011 Cooper S Countryman All4, shown above.
Shortly after the Countryman's launch, Mini was able to offer the vehicle with a proper rear bench seat; the company could not offer this at launch due to NHTSA guidelines that governed the minimum vehicle width for three-person seating, but those rules were changed. And now, we've received official confirmation of something we reported last year: the Countryman is losing its center rail and four-person seating arrangement altogether. Moving forward, buyers will only be able to spec a Countryman with the bench seat, and a cup holder will be affixed to the back of the forward cabin's center console.
The larger-but-smaller Paceman will also be losing the center rail between its rear seats, but the car will remain a four-seater, instead having a console between the two rear seats that houses a cup holder, an iPod cozy and a 12-volt outlet, according to USA Today.

Mini bringing new 230-hp John Cooper Works to Detroit

Mini models may keep getting incrementally bigger, but then so do their engines. Or more powerful, anyway - especially when it comes to the John Cooper Works performance models. The JCW version of the first (post-revival) generation R50, which was really more of an upgraded Cooper S than its own model, packed a 1.6-liter supercharged four with 200 horsepower. The following R56 JCW upped that incrementally to 208 hp, but the next Works hatchback is now rumored to pack around 230 horses.
Tipped to be revealed in both three- and five-door body-styles at the 2015 Detroit Auto Show half a year from now, the F56-gen Mini John Cooper Works hatchback is expected to use the same 2.0-liter turbo four as the new Mini Cooper S, but increasing the output from 189 hp to approximately 230. That would mean it would be more powerful than either of the two previous John Cooper Works GP editions to make the new JCW the most powerful road-going Mini to date, backed by 285 pound-feet of torque driving through a six-speed manual or available automatic transmission to deliver what promises to be a blistering pace for the latest retro hatchback.