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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2013 Mini Countryman gets updates

It's been two years since the debut of Mini's Countryman crossover. In that time, the general public has indeed warmed to the idea of a big Mini - we grew to rather like it during our long-term test - and for 2013, a few small, thoughtful updates are on tap for the brand's range-topper.
The big change for the Countryman concerns the power window toggles, though Mini would also like you to notice the new Carbon Black ring around the center speedometer and new interior colors. Mini window controls have long resided in the center console, lost among the number of other buttons. The new Countryman breaks with that trend by moving the buttons to the door armrest, where it is located on most other passenger vehicles. We first saw this on the production Paceman that debuted in Paris earlier this year. This location also allows for a multi-button panel on the driver's side door. Previously, opening and closing all windows meant hitting each button individually.
Also of note is the removal of the two standard bucket seats in the second row, instead being replaced with a bench seat. Those who appreciate the customizable center rail in four-seat models can still select rear bucket seats, however. The 2013 Countryman is scheduled to hit European dealers sometime in November with US sales to follow shortly thereafter.

Mini shows how to camp in style

If you're the type of person who loves spontaneous road trips and camping, and Volkswagen's Camper Vans aren't your style (or you can't find one for sale in the US), then Mini has what you're looking for: the Clubvan Camper, Cowley caravan or Countryman ALL4 Camp. Unfortunately, Mini says there are no plans to offer any of them for sale. And no, this doesn't seem to be a recycled April fools joke, in which Mini touted the Swindon Roof Top Tent and Cowley.
Let's start with the Clubvan camper, a curious prototype that has a sleeping area for one and an extendable kitchenette featuring a stove and chest fridge. And we say curious because, in addition to not being offered for sale anywhere at this point, the Camper is based on the Clubvan, which was just pulled from US dealerships due to low sales volume. This thing definitely isn't coming to the US.
The Cowley caravan, named after Mini's historic factory in England (known today as Plant Oxford), can be towed behind a Mini vehicle and features a sleeping area for two, a twin-burner gas stove and a water tank complete with pump and sink facility. It looks quite comfortable in there. The Cowley uses a solar panel to charge its onboard battery, and it has a 230-volt connection to power the fridge and entertainment equipment.