Used 2003 Mitsubishi Diamante Ls Sedan 4-door 3.5l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Evo successor on hold?

Just take one look at Mitsubishi's latest vehicles, both concept and production, and it's obvious that fuel economy - not performance - reigns supreme. With this in mind, it shouldn't be too much of a surprise that Caradvice.com.au is suggesting that Mitsubishi is putting development of future performance models (like the 2013 Lancer Evolution GSR shown above) on hold as the company focuses on electric and plug-in vehicles.
In speaking with Mitsubishi managing director of product projects Ryugo Nakao at the Tokyo Motor Show, the publication says that the entire Lancer redesign is on hold, meaning that the aging Lancer Evo and Ralliart will have to contend with fresh performance models like the Volkswagen GTI and Subaru WRX. That being said, the article doesn't completely shut the door on another Evo - in fact, it goes on to indicate that when a new generation does hit the streets, it will almost certainly do so with some sort of electric-assisted powertrain, an oft-repeated rumor that got its legs as early as 2010.

Mitsubishi readies trio of hybrid utility concepts for Tokyo

Mitsubishi has announced a trio of concept cars it will bring to the 2013 Tokyo Motor Show, set to kick off later this month. The three concepts all sport new, edgy styling that is quite a departure from the Mitsus we see here in the states.
First up, we have the Concept GC-PHEV, which we're guessing is the middle vehicle in the photograph up top, as it's supposed to be a larger SUV - think Outlander for this one. From a powertrain standpoint, it sounds quite impressive. A 3.0-liter, supercharged, MIVEC V6 syncs up with an electric motor and a plug-in battery pack, while an an eight-speed automatic transmission dispatches power to all four wheels.
Next, we have the Concept XR-PHEV. We're taking a step down from the GC here, as the XR is meant to compete in the compact-crossover market, which means this could pre-sage the next Outlander Sport. Like the GC, though, it takes advantage of a hybrid powertrain, with a turbocharged, 1.1-liter direct-injection engine providing the grunt. The front-driver also sports a lightweight motor and battery, although specific details about both are scarce. We're thinking the XR-PHEV is the smaller, red vehicle on the right of the image up top.