2003 Mitsubishi Eclipse Spyder Gts Convertible 2-door 3.0l on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi subcompact sedan coming to US in 2015?

Speaking to some of its dealers recently, Mitsubishi unveiled its plans for a new subcompact sedan offering in the US. Automotive News reports the automaker showed off a rendering of a new subcompact sedan and said the machine will debut sometime in 2015.
The little four-door could be based on the three-cylinder G4 Concept that bowed at the Shanghai Motor Show this year, effectively making it a four-door version of the current five-door Mirage. Mitsubishi dealers are currently starving for new products to entice buyers into showrooms. A redesigned Outlander will show up this summer, long before the teased subcompact sedan. The automaker is also planning to bring out a revised version of the five-door Mirage compact later this year.
Dealers are taking the announcement as a sign that Mitsubishi has finally begun to turn things around. Automotive News spoke with Scott Grove, who owns two Mitsubishi dealerships near Chicago. Grove said he thought the dealer meeting was more positive than it's been in years, and that he believes Mitsubishi is finally on the offensive.

Mitsubishi prices 2014 Outlander from $22,995*

Mitsubishi will gladly sell you a 2014 Outlander ES for $22,995, excluding an $835 destination fee. Buyers can step up to the middle-tier Outlander SE for $23,795, or around $200 less than last year. That stack of cash will net you 18-inch aluminum wheels, a 6.1-inch LCD information display, dual-zone climate control and other goodies. Somewhat more impressively, Mitsubishi has cut the price tag for the Outlander GT by $800. That machine will run you $27,795, and throws in a more potent V6 engine, the company's Super All-Wheel Control system and HID headlamps.
The 2014 Outlander bows with an all-new exterior design, and base models receive a 166-horsepowr 2.4-liter four-cylinder paired with a continuously variable transmission and an all-wheel-drive system. That driveline is good for 24 miles per gallon city and 29 mpg highway. Check out the full pricing press release below and our own Jonathon Ramsey's first drive here.