2007 Mitsubishi Eclipse C on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Mirage G4 sedan debuting in Montreal

Around this same time last year, Mitsubishi used the Montreal Auto Show for the North American introduction of its 2014 Mirage. This year, the Japanese automaker will reveal the sedan version of the subcompact wearing the Mirage G4 nameplate, according to the auto show's website and a couple of fresh teaser images.
We got our first look at this Mirage sedan as previewed by the Concept G4 at the 2013 Shanghai Motor Show, and the production version of that sedan ended up wearing the Attrage name in Thailand and other global markets. There's no official information from Mitsubishi at this time about the Mirage G4, but we wouldn't be surprised to see the small sedan follow the same path as the hatchback, showing up for a US debut at the New York Auto Show before going on sale in the fall. Check out the teaser images in the gallery below.

Mitsubishi Mirage bows in Montreal without a name, Canadian sales promised

The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.
Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.
There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.