2010 Mitsubishi Endeavor Ls on 2040-cars

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Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.

The worst rally driver you've ever seen

Fast cars and excellent driving skills might be the easy answers when asking how to succeed in rally racing, but after watching this video, a good teammate is obviously an important aspect of this sport, too. During the 2013 Rally of Coimbatore in India, driver Samir Thapar and his co-driver, Vivek Ponnusamy, didn't seem to be on the same page as the two attempted to navigate the course in their Mitsubishi Lancer Evolution.
We'd probably hear drastically different stories if we talked to Thapar and Ponnusamy about this particular event, but you know things are bad when "stay on road" and "turn the wheel" are commands given by the co-driver (and yes, that's a man running for his life in the screen shot shown above). As it turned out, though, it seems like the Ponnusamy was justified in his concerns to take care of the racecar. Race results show that despite winning three of the seven stages, this team ultimately ended the race with a DNF.
Scroll down to watch the video, and even though it's been edited down from almost 40 minutes to less than four, we get the idea that it wasn't a pleasant experience for driver or co-driver.

2014 Mitsubishi Mirage

This could have been something great. Last fall, Mitsubishi slapped its triple-diamond badge on a dainty little hatchback called Mirage, offering plenty of functionality and 44 miles per gallon on the highway, all starting at a super-low $12,995. For budget shoppers, this seemed to be a good thing - not to mention a much-needed breath of fresh air for the company's waning US automotive arm.
I will fully admit to being a bit harsh on the Mirage following its debut at the 2013 New York Auto Show, often making it the butt of jokes with my colleagues. But at the end of the day, I love cheap, basic, honest little cars like this, and I wasn't prepared to write off the Mirage until I spent some time behind the wheel. After all, on paper, a Mazda2 looks pretty unremarkable, and yet it's one of my favorite small cars to drive.
Much as I wasn't looking forward to putting my foot in my mouth, I was sort of hoping to feel the same way about the new Mirage. It's a bland package, but it could have been filled with the same spunky spirit and well-meaning composure of vehicles like the aforementioned Mazda, or even stuff like the Honda Fit or Chevy Spark and Sonic.