2001 Mitsubishi Galant Es Sedan 4-door 3.0l on 2040-cars

Auto blog

The worst rally driver you've ever seen

Fast cars and excellent driving skills might be the easy answers when asking how to succeed in rally racing, but after watching this video, a good teammate is obviously an important aspect of this sport, too. During the 2013 Rally of Coimbatore in India, driver Samir Thapar and his co-driver, Vivek Ponnusamy, didn't seem to be on the same page as the two attempted to navigate the course in their Mitsubishi Lancer Evolution.
We'd probably hear drastically different stories if we talked to Thapar and Ponnusamy about this particular event, but you know things are bad when "stay on road" and "turn the wheel" are commands given by the co-driver (and yes, that's a man running for his life in the screen shot shown above). As it turned out, though, it seems like the Ponnusamy was justified in his concerns to take care of the racecar. Race results show that despite winning three of the seven stages, this team ultimately ended the race with a DNF.
Scroll down to watch the video, and even though it's been edited down from almost 40 minutes to less than four, we get the idea that it wasn't a pleasant experience for driver or co-driver.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.