2000 Nissan Altima on 2040-cars

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Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.

Altima Coupe dead as Nissan charts the changes for 2014

The 2014 model year brings plenty of new designs and updates from Nissan - including the next-generation Rogue - but the Altima Coupe has been discontinued. The current generation of the Coupe won buyers over with sharp styling and, at one point, a 270-horsepower naturally aspirated V6 - the heart of the more upscale Infinity G37. It's unlikely that Nissan plans to make another one, but keep in mind the current Coupe was released to the public about a year after the sedan hit dealerships.
The vehicles joining Nissan's lineup for 2014 include the Versa Note hatchback, the NV200 Compact Cargo van and the next-generation Rogue compact SUV. Also new for 2014 is the Pathfinder Hybrid, but that will be added to the lineup in the fall.
Other models that are receiving enhancements are the sedan version of the Altima, which now comes standard with the CVT transmission and gets revised option packs; the Frontier, which gets updated option packs, enhanced navigation system functionality and a sliding middle rear window; the GT-R, which receives a bunch of small performance enhancements and, more importantly, initially will be offered in three versions (Premium, Black Edition and Track Edition), with another, limited special-edition model coming late in the year; the Versa sedan, all versions of which get 60/40-split fold-down rear seats and revised steering and suspension tuning; and last, but not least, the 370Z NISMO will have exterior accent color updates and a new steering wheel and tachometer.

'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.