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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan to present Vision Gran Turismo concept at Goodwood?

Power up your PlayStation and pop in any edition of Gran Turismo and you'll have hundreds of cars to choose from. But arguably few have managed to bridge the gap between that virtual world and reality than Nissan.
The Japanese automaker is the one responsible for putting the best gamers behind the wheel of actual race cars with its GT Academy, co-sponsored by Nissan and Gran Turismo. Yet while the likes of Mercedes-Benz, BMW, Volkswagen and Mitsubishi have already revealed their Vision Gran Turismo concepts specifically designed for the game, Nissan has been left behind. And as it is apt to point out in its latest infographic, that's not a position to which it's accustomed.
The graphic outlines all 148 Nissan vehicles you can drive in Gran Turismo, but leaves the last one under wraps, identified only by the date June 10, 2014. That's this Tuesday, when Nissan is hotly anticipated (thanks in no small part to the Tweet below from Nissan VP Andy Palmer) to reveal its own Vision Gran Turismo concept at the Goodwood Festival of Speed.

Nissan ZEOD RC on track and from behind the wheel

The Nissan ZEOD RC hybrid racecar has had mixed success in its competition life. It was invented to do a completely electric, high-speed lap at the 24 Hours of Le Mans, which it was able to do in practice. However, when the big event actually came, the car lasted less than an hour before it had to bow out with transmission issues. Nissan hasn't completely given up on its experiment, though. The experience (and possibly some of the tech) is going to help with the GT-R LM racer next year, and now the ZEOD is getting its chance to see how it handles the Top Gear test track.
Unfortunately, it's not The Stig piloting the ZEOD; instead, the magazine's motoring editor Ollie Marriage is the lucky man for the job. The car's sharp shape seems to be a good metaphor for how it handles because it just seems to dart around the track. Its tiny, turbocharged 1.5-liter engine with 400 horsepower and two electric motors put out a claimed 750 horsepower, and that seems like plenty for the relatively short Top Gear course.
As usual of Top Gear, the cinematography here is fantastic, and a second video shows off a single lap of the course from around the car. It's amazing to watch, especially with its big screen constantly showing the camera view out of the rear. Scroll down to see both.