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Renault's planned luxury sub-brand gets reconsidered

Renault believes there's enough Alpine love to restart that brand with its own model almost immediately. The launch of the Initiale Paris luxury brand it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio and Espace. More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna Coupe.
Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."

2014 Nissan GT-R Track Edition loses rear seats, gains performance

Nissan is adding yet another tier to the GT-R hierarchy for 2014 with the GT-R Track Edition. Debuting at the 2013 Chicago Auto Show, the bruiser ditches its back seat in the quest for a lower curb weight, and a set of more seriously bolstered front buckets keep occupants planted once the going gets twisty. The Nürburgring-developed Track Edition offers an integrated carbon fiber front splitter with brake cooling ducts as well as an even harder-core suspension. Engineers swapped the stock bits for special Bilstein DampTronic shocks and paired them with more aggressive springs.
The engine still delivers 545 horsepower and 463 pound-feet of torque and still relies on the split-second quickness of the standard GT-R's six-speed dual-clutch transmission. Expect to see just 150 examples of the 2014 Nissan GT-R Track Edition land on American shores starting this May. In the interim, check out the full press release below for more information.

Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.