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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Is the Chevy Camaro Z/28 a Godzilla Slayer at the track?

Godzilla. It's a name that strikes fear in the minds and hearts of giant monsters (Mothra!) worldwide, not to mention a number of automobile manufacturers that produce high-performance coupes... including Chevrolet. The Bowtie-cladded company has one rather obvious model that lines up squarely in the sights of the Nissan GT-R, that being the Corvette.
Interestingly, though, Chevy's halo coupe isn't the vehicle the boys from Motor Trend decided to match up at Barber Motorsports Park against the Japanese Godzilla, opting instead for the brand-new Camaro Z/28. A glance at the spec sheet of the Z/28 clears up any consternation regarding MT's choice - more horsepower for the Nissan, more torque for the Chevy and roughly the same weight means they are on pretty equal ground when it comes to what's under the hood.
The rest of the spec sheet looks to tilt the argument in the GT-R's favor (especially considering that MT's test car is a Track Edition model), as it boasts all-wheel-drive traction, a quick-shifting six-speed dual-clutch transmission and a price tag that's about $40,000 higher than that of the Z/28. Oh, and don't forget the GT-R's legendary computer-controlled reflexes. Does any of that matter with a professional race car driver like Randy Pobst behind the wheel? Scroll down and watch the video to find out.

Nissan 370Z Nismo freshening coming tomorrow

Nissan is set to bring a special to the Fairlady faithful at the annual ZDAYZ fest. Based on the sole teaser and the event it's being unveiled at, it's pretty clear that Nissan is going to be issuing some kind of update to the Nismo version of its 370Z.
What that update is, though, is unclear. We can see a few small visual tweaks, like the horizontal LED running lights and their associated vertical vent. The grille looks reformed as well. Beyond that, though, it looks like we're stuck waiting for the full details until tomorrow afternoon. Until then, take a look below for the world's shortest press release.