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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan to build Golf-fighter in Spain

Nissan hasn't had a proper European entry in the ridiculously popular compact hatchback segment since it stopped offering its somewhat staid and uninspiring Almera (above) in 2006. According to Automotive News Europe, the new machine, which will not be called Almera, will be marketed against the Volkswagen Golf and Ford Focus - two extremely popular models in Europe. Production is slated to begin in July of 2014.
The new compact will be built in Barcelona, Spain, at the factory that currently builds the Pathfinder, Navara pickup and NV200 commercial van. An investment of $178 million will be made to assemble the compact car, and an additional $27 million will go to the plant to create more trucks and transmissions for electric vehicles.
The decision to invest in Spain comes after the automaker successfully renegotiated contracts with local unions. Similar talks are underway in France, where Nissan partner Renault is based, but as of yet no new agreements have been struck. Feel free to browse through the official press release below.

Renault and Nissan forge deeper alliance

If the automotive industry's current era could be summarized by one trend - from a corporate aspect, anyway - surely it would be conglomeration. But of all the major auto groups that have emerged over the past several years, none have kept themselves at arm's length quite like the Renault-Nissan Alliance.
Much like Fiat and Chrysler, Renault and Nissan are presided over by a common chief executive. But whereas Sergio Marchionne's Italian-American alliance has moved swiftly from a transatlantic partnership to a merged company in the span of less than five years, Carlos Ghosn's Franco-Japanese alliance has stood oceans apart since 1999. But now the Renault-Nissan Alliance is following the lead set by Fiat Chrysler Automobiles in bridging that distance through several key measures.
For one, Renault and Nissan will make increased use of common platforms, R&D, systems and testing. The two automakers will also cooperate more closely on manufacturing and supply chain management, purchasing and human resources. To manage the increased cooperation, the alliance has appointed several new executive vice presidents from within its ow ranks and a new management committee to be chaired by Ghosn, details about which you can read in the press release below.