2006 Nissan Pathfinder Se Sport Utility 4-door 4.0l on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

2013 Nissan NV200

Moving is not fun. On the scale of adult activities, it ranks somewhere between taxes and jury duty. Boxes need to be loaded, furniture needs to be lifted and the entire affair is typically fueled by a combination of pizza, beer and pain killers (a combo my friends affectionately refer to as "moving fuel"). It's not fun, and it's rarely easy.
While it doesn't make the activity any more enjoyable, having the right vehicle for the job is the difference between loading and unloading half a dozen times and doing it once or twice. When taken as a whole, a proper moving van can shave hours off a day of labor, not to mention untold years of physical and mental stress for those who must take to their wheels every day.
That truism was borne out once again when I borrowed a loaded Nissan NV200 SV to help my girlfriend move into her new house. The little Nissan was a comfortable and able companion throughout the day, managing everything from a mattress and box springs to countless boxes of clothes, dishes and other necessities. Throughout the day, the NV impressed not just with the amount of stuff it could fit in its cavernous back end, but with the features it had to make moving anything easier.