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Nissan NV200 taxi goes on sale in NYC while mandate still being figured out

Cab drivers in New York City may not be mandated to purchase the Nissan NV200 "Taxi of Tomorrow" per the orders of a Supreme Court Judge, but that isn't stopping Nissan from beginning sales of the bright yellow people movers.
Speaking to Automotive News, Howard Koeppel, a Queens-based dealer said, "We just got them about three days ago, and we've sold five to individual operators. They're good cars." A fully loaded example of the Mexican-built taxi is priced at $29,700, and are due to officially begin service on October 28.
The NV is meant to be the go-to vehicle for NYC cabbies, mandated by the Taxi and Limousine Commission, although the process of switching over the city's 15,000 cabs has been ensnarled by legal proceedings virtually since the word "go."

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan's Nismo celebrates 30th year with video retrospective

Nismo, the motorsports and high-performance arm of Nissan, has a lot of racing success to celebrate in its history and possibly even bigger accomplishments to look forward to. The company is commemorating its 30th anniversary with a video looking back at its most important milestones from each year of its past.
Nismo's job first and foremost at its genesis was to excel at motorsports. It wasn't too long after the division was founded in 1984 that the company made its first of many attempts to take an overall victory in the 24 Hours of Le Mans. It never quite succeeded in that goal, but still managed to do well in long-distance competition elsewhere. At the same time, Nismo was racking up wins in touring car races in Japan.
Eventually, the division's engineers started dipping their toes into tuning road cars, in addition to going racing. What began as something sporadic has become a growing part of the Nissan lineup with Nismo-branded models of the 370Z, Juke, Note in Europe and the GT-R.