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2015 Nissan Pulsar and Pulsar Nismo Concept show Jekyll and Hyde for the hatch

Nissan is showing two very different sides of its new Pulsar five-door hatchback (on the right) at the 2014 Paris Motor Show. On one hand you get to see the standard version hoping to take the fight to popular European models like the Volkswagen Golf and Ford Focus, but also on the stage is our first glimpse at the Pulsar Nismo Concept (above) that demonstrates the vehicle's more devilish side.
The standard Pulsar is hoping to make a dent in the Euro C-segment ranks. It rides on the same platform as the Nissan Qashqai crossover and is actually about 2.4-inches longer than the Golf. Power comes from a trio of choices. There are 1.2-liter and 1.6-liter turbocharged gasoline engines with 113 horsepower and 187 hp, respectively, and a 1.5-liter diesel with 108 hp. CVTs are offered with them all. The Pulsar is also available with a variety of safety tech, including forward emergency braking, lane departure warning and blind spot monitoring.
However, the real excitement comes from the new Nismo Concept. Nissan is clear that it's "only a design study at this stage," but the sporty hatch imagines a flagship for the Pulsar range. It gets the full suite of Nismo goodies with a suspension dropped to the floor and sharper steering. The exterior also benefits from big air intakes in the front bumper, a rear diffuser with central exhausts, flared fenders and carbon fiber trim pieces. The whole thing is finished in satin gray with the division's traditional red trim. The interior has the same motif with race seats and a three-spoke steering wheel.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Dacia Duster to spawn inexpensive Nissan Terrano, will we get it?

When going to overseas auto shows, one can't help but spend an inordinate amount of time eyeballing forbidden automotive fruit. It's often of the seriously rare, criminally powerful and six- or seven-digit variety. But more often than one might think, the genuinely affordable overseas hero makes us swoon, too. So it is with the Dacia/Renault Duster, the cheap-as-chips, hard-wearing utility vehicle. We've often thought that its basic, rugged charms would play well in the US if saddled with a low enough price tag, but we've never seen much of a window for that to actually come true.
But now, Autocar India is reporting that Nissan will flex its alliance with Renault to spin off a Duster of its own, one that exhumes the Terrano nameplate, a moniker once used for overseas versions of the first- and second-generation Pathfinder. The new model will feature unique sheetmetal to give it a familial look, but the interior will be the same, and we expect the same goes for the powertrain, meaning there will be a range of gasoline and diesel four-cylinder engines with both manual and automatic gearboxes and front- or all-wheel drive.
So, does that mean we'll get a Nissan version of the Duster-based Terrano to call our own? Sadly, almost certainly not. Company spokesman Dan Bedore tells Autoblog flatly, "There are no plans to bring this model to the US." Bummer. Even if it isn't ultimately as capable as the larger, long-in-the-tooth Xterra (it's more on par with the now departed Canadian-market X-Trail), we think the Duster's archetypal SUV looks and low cost barrier would win it plenty of fans in our market. Our guess is that redesigning the model to meet US regulations (crash, emissions, lighting, etc.) would be prohibitively expensive, and the Dacia/Renault model is built in some pretty distant facilities - Brazil, India, Romania and Russia among them - making the business case harder still.