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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Micra gets fresh new look [w/video]

Nissan has given its popular Micra a substantial refresh. Completely revised fascias front and rear join small sheetmetal tweaks for an all-new look, and Nissan says buyers can expect to find a host of new technology indoors. That includes audio USB and AUX-in slots as well as a new audio and touchscreen navigation system with a larger display. Designers have also graced the model - known in some markets as the Nissan March - with a revised center console and new trim indoors. Be still our beating hearts.
Under the hood, a supercharged, direct-injection 1.2-liter gasoline three-cylinder engine continues to produce 97 horsepower, complete with a stop/start system that Nissan says helps make this powertrain one of the most efficient in the world. Buyers can also opt for diesel and non-supercharged engines if they so choose.
While periodically rumored, Nissan has no plans to bring the model to North America, but with sales in 56 nations and assembly in four different countries, the little Micra remains a big deal worldwide. You can check out an official video and press release below for more information.

Modified Trabant takes on Nissan GT-R in 1/4-mile battle

The little yellow guy in the right lane above with the "Flitzer" license plate looks like a Trabant 601 wagon and it's called a Trabant, but it's got little to do with the impoverished East German runabout that did its part to drive Communist ideals further into the ground. You'd almost be forgiven for not knowing there's a turbocharged 3.0-liter engine up front, until you have look at that rear track... and the wheelie bars in back.
So with a power-to-weight ratio akin to an LS9-powered scooter, it's no surprise that the Trabbi puts a pasting on a slightly tuned, 580-horsepower Nissan GT-R - we don't know what happened with Godzilla's shifting, but it was all over from the hole shot. It's still fun to watch, though, and you can do that in the video below.