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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nismo smartwatch concept tracks both car and driver [w/videos]

Whether you agree or not, this writer believes that every supercar needs a wristwatch to go with it. Though the Nissan GT-R has been lacking in this one regard, Nissan is keen to correct that wrong. But while most of these automotive-inspired timepieces are decidedly mechanical, Nissan has gone a suitably different direction in creating its new Nismo watch concept.
The electronic smartwatch connects driver, car, watch and phone in a sleek design. The device allows drivers to monitor such parameters as the car's average speed and fuel consumption, access performance telematics on the track, monitor their own heart rate and interface with their smartphone via Bluetooth and a dedicated app. The watch can even tell the driver when it's time to bring his car in for scheduled maintenance, post lap times and such to popular social media platforms, and of course, you know - literally give you the time of day.
Though still in the concept phase, Nissan seems keen to bring this to market, has even gone so far as to design the packaging - made of tire rubber scraped off the track - and done it up in three colors: red, white or black. In the meantime Nismo will be showcasing the smartwatch concept at the Frankfurt show this week, where we hope to get a glimpse up close, but you can delve into the press release and the pair of videos below.

2015 Nissan GT-R Nismo to pack 595 hp, lap N"urburgring in 7:08

With two major auto shows taking place this week on different sides of the globe, the amount of news being posted across the internet is reaching a fever pitch. Naturally, things happen, trigger fingers get itchy and stories get leaked, which is apparently how we came across this spate of premature pictures and information on the eagerly anticipated Nissan GT-R Nismo.
Packing 595 horsepower and 480 pound-feet of torque from its twin-turbocharged, 3.8-liter V6, the Nismo-fied GT-R should be a serious kick in the pants when run hard. The new power is thanks to a number of donor parts from the GT-R Nismo GT3 racecar, bits that include larger turbochargers, revised intake and exhaust systems and new ignition timing.
Thanks to the engine enhancements, and, we imagine, a few other tweaks to the chassis, brakes and aerodynamics that have yet to be published, the GT-R Nismo is said to blitz the Nürburgring in just 7:08, a mere 11 seconds slower than the $845,000 Porsche 918 Spyder. For a car that is rumored to cost well under a quarter of the price, that performance is just immense.