1987 Pontiac Fiero Se Coupe 2-door 2.5l on 2040-cars

Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Sci-fi movie Jinn features car designer, Firebird-bodied Camaro

If you're an automotive engineer being tormented by an immortal being made of fire, then wouldn't you think it best to have a custom coupe called the FireBreather for your getaway car? That's the FireBreather in the image above, adorned by the red wings that once fronted the Pontiac Firebird, running away from a black cloud of evil in a trailer for the movie Jinn.
The Jinn is eternal evil, always waiting for the chance to make things float across rooms before going on homicidal urban rampages. The FireBreather is a Gen-V Chevrolet Camaro - from the V6 to the ZL1 - that's been through Classic Design Concepts' extensive list of exterior and interior modifications, including entirely new front and rear fascias and side skirts, sway bars and springs, Pirelli P Zeroes and an available Edelbrock supercharger.
The movie - FireBreathing chase scenes and all - was shot in Monroe, Michigan. You can watch the trailer below, but since the FireBreather only get a couple of seconds on screen, you can find out more about it on Street Legal TV and its official site.