1970 Gto Coupe on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

2008-2009 Pontiac G8 recalled over airbag concern

General Motors is recalling around 38,000 Pontiac G8 sedans from its 2008 and 2009 model years. The National Highway Traffic Safety Administration reports that the cars may have a passenger-side airbag flaw that might prevent proper deployment in certain scenarios.
According to NHTSA, the airbag might not adequately protect a fifth percentile woman - that is, a woman around four-foot, 11-inches weighing 108 pounds. The New York Times indicates that the anomaly was found during a crash test conducted by GM's Australian branch, Holden, which was testing the G8's twin (read: Commodore) for head injuries. According to that report, the test in question is specifically tailored to simulate injuries to females, so the results do not apply to men or children.
The issue has been blamed on a seat position sensor that governs airbag deployment rates. NHTSA indicates that when the front passenger seat is moved all the way forward, the faulty sensor may inappropriately trigger a 30-millisecond delay between airbag stages, potentially leading to greater injuries.

Looking back at Oprah's free-car giveaway 10 years later

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."