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Looking back at Oprah's free-car giveaway 10 years later

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

1939 Pontiac Ghost Car commands $308,000 at auction

For the 1939 World's Fair, Pontiac built a Deluxe Six bodied in Plexiglass. Part of the Previews of Progress pavilion in which General Motors' Futurama showed off what was to come in the world of autos, the 'invisible' Pontiac is credited as the first transparent car in America. And there were no shortcuts taken with its body: the Plexiglass form was fabricated by the company that brought the material to market in 1933, Rohm & Haas.
The see-through sedan was sold at RM Auctions' St. John's auction in Michigan on July 30, fetching $308,000. Not bad appreciation for a domestic oddity that cost $25,000 to build when new. You can check out the high-res gallery of its innards, including copper and chrome metalwork and white moldings and wheels, and get the exhaustive details on it after the jump.