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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Rumormill: DeLorean Motor Company considering rescuing Pontiac Solstice?

DeLorean Motor Company Pontiac Solstice renderings - Click above for high-res image gallery
General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, you'd have figured the program was pretty safe, right? Unfortunately for the workers at the Wilmington Assembly Plant which manufactured the Kappa roadsters, those three divisions were Pontiac, Saturn and Opel - three units which the General has either sold or shut down. Which is a shame, because a perfectly good rear-drive roadster platform is a heck of a thing to waste.
In one of the strangest rumors we've heard recently, however, our compatriots over at Jalopnik report that the DeLorean Motor Company (yes, that DeLorean Motor Company) is considering buying the plant and the platform from GM and putting it back into production as a new DMC.

'67 Chevy Corvair convertible vs. '86 Pontiac Fiero in cult classic showdown

Every few a decades, the folks running General Motors lose their minds briefly try to market a car that public doesn't see coming and often aren't ready for. In the '60s there was the rear-engine, air-cooled Chevrolet Corvair, then the mid-engine Pontiac Fiero in the '80s and the completely bizarre Chevy SSR in the 2000s. What all of these had in common was that they bucked the trend for American models of their era, for better or worse. The latest episode of Generation Gap tasked the hosts with finding two cult classic vehicles to choose between; they came come up with two of these quirky products from The General.
On the classic side, there's a 1967 Chevy Corvair Monza convertible. Being from later in the production run, it wears slightly more aerodynamic styling than the earlier, boxier examples. Hanging out back is an air-cooled, 2.7-liter flat-six pumping out a robust 95 horsepower. In the other corner is the somewhat more modern 1986 Pontiac Fiero SE with a mid-mounted, 2.5-liter "Iron Duke" four-cylinder, an engine nearly ubiquitous in GM cars of the '80s.
Judging by when they were new, the Corvair was far more successful than the Fiero with over 1.8 million sold. Of course, Ralph Nader's book Unsafe at Any Speed kind of poisoned the well, even if the poor safety reputation wasn't entirely deserved. The Fiero on the other hand only lasted for a few model years before shuffling off, but it eventually got its own performance boost with the V6 version and rather attractive GT models. Check them both out in the video and tell us in Comments which you want in your garage.