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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.

Autocar pits Porsche 911 Turbo S against Formula 4 racer

There is a long-running argument among performance car fans: power vs. weight. In one corner you get cars generally with small engines making modest numbers but able to corner like they are telepathic, and in the other there are big thumping mills that are rocketships in a straight line but lumber in the turns. Autocar takes an interesting look this continuum in a recent video pitting a 552-hp Porsche 911 Turbo S against a 185-hp Formula 4 racecar. It hopes to find whether the Porsche's huge power advantage is enough to defeat the better grip and aero offered by the nimble racer.
There's no doubt that the Porsche is an utterly fantastic road car. The 911 Turbo looks mean with all of those intakes to suck in cool air, and it backs up the posture with huge amounts of grip available thanks to its all-wheel drive-system. However, at 3,538 pounds, it's a bit of a porker compared to the 1,135-pound Formula 4 car. The open-wheel car boasts just a 2.0-liter naturally aspirated four-cylinder from Ford and a six-speed sequential-manual gearbox, but it has loads of downforce to make up for it.
It shouldn't be a surprise that the formula car wins in the corners. After all, that's what it's made for. So do you think the massive horsepower superiority of the Porsche is enough to even the playing field? Scroll down to watch the video and find out, and even if you're not curious of the winner the 911 does some mean powerslides.