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Porsche 911 RSR stops just long enough to have its photo taken

When it comes to Porsche and its rapidly escalating endurance racing program, all eyes may be on the new 919 Hybrid - and with good reason: that's the vehicle with which Porsche will be challenging the likes of Audi and Toyota for wins in the top-tier LMP1 class of the FIA World Endurance Championship and at Le Mans. But it's the 911 RSR that does and will continue to form the backbone of the factory's effort.
The 470-horsepower racing version of the road-going 911 took a one-two finish in its class at Le Mans last year, and also won its class at the Daytona 24 this past January as well. This year Porsche will field two of them in the WEC, another two in the United SportsCar Championship here in the US and will sell countless more to customer racing teams that will undoubtedly continue to rack up trophies in racing series around the world. This, then, might be a unique chance to see one standing still. Check it out in our gallery of live images above from the Geneva Motor Show.

Leno buys classic Porsche 356 Carrera 2, seeks out and finds perfect expert for help

The world of collector cars is fairly tight-knit when you get down to individual models. Need proof? Just take a look at this latest video from Jay Leno's Garage. The subject is a gorgeous 1963 Porsche 356 Carrera 2. Jay, being known as quite a collector, got a call from someone looking to sell. While doing his due diligence and looking for a 356 expert to go over the car with him, he came across John Willhoit.
Where the story gets weird is when Leno is asked the license plate number - it turns out that Willhoit, owner of Willhoit Restorations, had restored the exact same car more than 30 years prior. He then sold it to the same person that was looking to give it to Leno. What follows is a truly interesting video on the little quirks of the 356, along with Willhoit's personal history on a car he hadn't seen since 1976.
This is a bit more mechanically detailed than Leno's normal videos, but it's on a very interesting subject. Take a look below for the entire film.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.