1984 Porsche 911 Targa on 2040-cars

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1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2014 Porsche 911 Targa takes its crop-top off in Motor City

Back in 1965, Porsche invented the 911 Targa as a matter necessity. Believing that a finicky National Highway Traffic Safety Administration was prepared to outlaw convertibles, the innovative automaker created the half-open car as a way to keep wind rushing through owners' hair. Though far removed from those formative days, it seems as though the 2015 Porsche 911 Targa has come to the Detroit Auto Show with a new-school version of some old-school tech.
While the last Targa featured a trick sliding glass roof at the touch of the button, the new car dramatically swallows a traditional-looking panel via an exceptionally complex-looking mechanical operation. The net result is "the same fun factor and freedom" that can be had with a complete convertible, though with slightly more open-driving protection while underway.
And, as is the case with all of the current 911 range, getting underway can be done with reasonable rapidity. The entry-level Targa 4 rocks a 350-horsepower, 3.4-liter flat-six engine just behind the rear axle, making that car good for 175 miles per hour at the top end (with the seven-speed manual, 174 mph with PDK) and a 0-to-60 sprint of 4.6 seconds. The Targa 4S, meanwhile, offers 400 horsepower from 3.8-liters of boxer six, runs to 60 in 4.2 seconds and hits a top "track speed" of 183 mph.